A Circular Gingerbread City
28.11.2024
Welcome to Gingerbread City
This year’s theme Recycled City takes centre stage on our gingerbread building site. Drawing inspiration from our expertise in material reuse—including projects like 180 Piccadilly and our Full Circle to Reuse guide—we’ve created a busy gingerbread deconstruction site. This edible masterpiece reveals the unseen potential of reuse and the role of structural engineers in unlocking the potential of existing materials and elements.
At our gingerbread site, waste is minimised, and the lifecycle of materials is maximised through reuse, repair and recycling. This comes to life with every delicious detail including stockpiled chocolate wrappers and pieces broken during construction collected to be repurposed or recycled.
Our scene features specialist gingerbread workers carefully recording, sorting, and stockpiling materials for future projects. Wherever possible, components like the Polo Mint Columns and gingerbread walls are retained at their highest value. When that’s not feasible, these elements are recycled or reimagined into new uses—illustrating a fully circular gingerbread economy.